GTM engineering is entering its second act. Two Loops, One Decision is a framework for how go-to-market now works with AI: one loop where clients find you, one where you find clients, both meeting at a single decision, and one intelligence stack underneath that mines fine-grained intent to buy.
A personal list of 50 marketing voices who are shaping how we think today, from Seth Godin and Rory Sutherland to Sean Ellis, April Dunford and Kunal Shah.
The biggest GTM and RevOps communities are built for America. We ranked the top 10 by membership, then flipped the list to show which ones work for the rest of the world.
Thousands of tech companies compete in every Tech ecosystem, but only a handful become billion-dollar businesses. The difference is rarely the product. The fastest-growing B2B challengers don’t fight the giants for trust. They borrow it, bargain for independence and then break away. Here is the B2B GTM playbook, and when it works & doesn’t work.
Most GTM stacks are built backwards: tools first, buyer second. This guide maps nearly 160 tools to the six stages buyers actually go through, from getting found to getting renewed. Choose your tools freely, but respect the order.
AI assistants now decide which B2B brands buyers hear about first. This technical guide breaks down how LLMs assemble answers, what separates being cited from being mentioned, where models find their evidence, and the LEARN framework for getting your brand named and recommended.
The companies building AI want to help put it to work inside your business. As they embed engineers in customer teams, the competition is shifting from better models to business results. Here’s what that means for leaders, consultants and data platforms.
Everyone is talking about AI replacing search. But the real shift is happening elsewhere. Consumers are discovering brands across Google, AI assistants, social media, videos and communities. The future isn't AI-first search. It's Search Everywhere, where visibility matters more than rankings on any single platform.
Most teams buy the biggest social listening tool they can afford. We compared 10 on features, company size and price, and on what now matters most: whether they track what AI assistants say about your brand.
