Social listening was born in an era when the internet behaved like a giant public square. … The Future of Social Listening is narrative IntelligenceRead more
Human Marketing
Human Marketing explores how people actually think, feel, and decide beyond funnels, features, and growth hacks. It looks at behavior, emotion, reassurance, identity, and trust, and how these human forces quietly shape marketing, products, and brands.
Your Brain Isn’t Neutral, The Psychology Behind Everyday Bias
We like to imagine we’re rational adults walking around with opinions and principles, carefully making choices … Your Brain Isn’t Neutral, The Psychology Behind Everyday BiasRead more
We Perform, How Social Media Is Rewriting Human Behavior
We’re not just living life anymore. We’re performing life for validation, belonging, and proof that we … We Perform, How Social Media Is Rewriting Human BehaviorRead more
Top 10 Social Behaviors That Only Exist Online
The internet didn’t just move human conversation onto screens, it quietly rewired how we think, behave, … Top 10 Social Behaviors That Only Exist OnlineRead more
Top 10 Human Psychology Stats That Explain Why People Really Buy
Marketing often looks like a game of tools, tactics, and algorithms, but beneath everything sits one … Top 10 Human Psychology Stats That Explain Why People Really BuyRead more
The Most Expensive Thing in Marketing Is Making People Think
One of the most persistent mistakes in marketing is the assumption that more information, more choice, … The Most Expensive Thing in Marketing Is Making People ThinkRead more
Marketing Was Never About Selling. It Was About Helping People Choose.
Marketing has never really been about products. Not features.Not funnels.Not dashboards, growth hacks, or clever CTAs. … Marketing Was Never About Selling. It Was About Helping People Choose.Read more
Personalization Is No Longer About Targeting, It’s About Belonging.
For years, personalization meant one thing:brands knowing more about customers. Names in subject lines.“Recommended for you” … Personalization Is No Longer About Targeting, It’s About Belonging.Read more
We Don’t Log In Anymore. Human behavior is now Digital
What’s the last thing you remember about logging in? Typing a password.Hearing the dial-up tone.Consciously stepping … We Don’t Log In Anymore. Human behavior is now DigitalRead more
How the Attention Economy Is Redesigning Physical Spaces
For Gen Z, sharing isn’t an add-on to life, it’s part of how life is processed. … How the Attention Economy Is Redesigning Physical SpacesRead more
Why GTM Breaks in the AI Era and Why the Fix Is Still Human
We are living in the most automated, data-rich, AI-accelerated era of go-to-market the world has ever … Why GTM Breaks in the AI Era and Why the Fix Is Still HumanRead more