Reviews Were Never About Opinions. They Were About Risk.
For a long time, marketers treated reviews as sentiment: good, bad, neutral. Star ratings were used…
Section
Marketing Tech & AI
Tools, data, and AI that still have to serve human judgment.
The B2C Marketing Framework
B2C marketing looks chaotic from the outside. Trends appear overnight. Products go viral for no obvious…
The B2B Marketing Growth Framework for 2026
B2B buying didn’t become more complex in recent years. It became more human. The biggest shift…