7-Signal, B2B Intent Score Framework for Teams Without a Six-Figure Marketing Budget
Most demand gen teams don’t have an intent problem. They have a scoring problem. A signal…
Section
GTM & Marketing
Go-to-market strategy for teams that have to win the market.
Everyone Wants High-Intent Buyers. Good Luck Finding Them.
There is perhaps no more frustrating phrase in B2B marketing right now than “high intent.” Find…
Why “Nobody Gets Fired for Buying the Big Name” Still Decides B2B
There’s an old line in enterprise software: nobody ever got fired for buying IBM. It’s decades…
How to Write a Brand Positioning Statement That Actually Makes People Notice
For years, positioning was taught as a strategic discipline. Define the audience. Define the category. Define…
Top 10 Marketing Communities and Groups you should join
Marketing can feel noisy today. There is content everywhere, advice everywhere, frameworks everywhere, and opinions from…
How to Build a Brand Personality People Can Feel
Brand personality is the human vibe of a brand, how it would feel if it were…
We Buy Identity, Not Products, Why Product Positioning essentially Is Identity Design
Walk into any store, physical or digital and you’ll see the lie we’ve all agreed to…
Why Intent Beats SEO? The Invisible Step Before Search
In 2026, buyers don’t start with a query, they start with a belief. If you don’t…
What I Realised Working as a Fractional CMO
You Don’t Get the Full Picture and You Never Will One of the first things you…