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sociallistener.in > Blog > Articles by: Chandan Mishra

Author: Chandan Mishra

VP Global Marketing | GTM, B2B Marketing | Technology, Data Analytics & AI | Member Pavilion, World Economic Forum, CMO Council He works at the intersection of strategy and execution, with over two decades of experience across telecom, AI platforms, and SaaS/PaaS. He has partnered with global enterprises and high-growth startups across India, the Middle East, Australia, and Southeast Asia, helping turn complex ideas into scalable growth. His work spans building and scaling data and AI platforms such as SCIKIQ, shaping go-to-market strategies, and positioning products alongside global leaders like Microsoft and Informatica. Previously, he led billion-dollar content businesses at Tech Mahindra Australia, built developer ecosystems at Samsung, and launched high-growth brands across health-tech, fintech, and consumer technology. He specializes in go-to-market strategy, B2B growth, and global brand positioning, with a strong focus on AI-led platforms and innovation ecosystems. He thrives in building from scratch—teams, brands, and GTM playbooks—and advising founders and CXOs on growth, scale, and long-term value creation. He enjoys engaging with founders, CXOs, and investors who are building meaningful businesses or exchanging perspectives on leadership, technology, and innovation.
When Products Stop Being Products and Start Becoming Identity
Posted in
  • Digital & Trends

When Products Stop Being Products and Start Becoming Identity

Something important is changing in consumer culture. People are no longer buying many products only because…

When Products Stop Being Products and Start Becoming Identity Read More
by Chandan Mishra•Posted inDigital & Trends
The Sephora Kid Effect: How Gen Alpha Turned Skincare Into Status
Posted in
  • Digital & Trends

The Sephora Kid Effect: How Gen Alpha Turned Skincare Into Status

The “Sephora Kid” effect is a viral phenomenon involving Gen Alpha (children roughly ages 8–14) who…

The Sephora Kid Effect: How Gen Alpha Turned Skincare Into Status Read More
by Chandan Mishra•Posted inDigital & Trends
Why Familiarity Often Beats Innovation in Marketing?
Posted in
  • Human Marketing

Why Familiarity Often Beats Innovation in Marketing?

Familiarity in marketing is the quiet sense of comfort a buyer feels when something seems known,…

Why Familiarity Often Beats Innovation in Marketing? Read More
by Chandan Mishra•Posted inHuman Marketing
How to Write a Brand Positioning Statement That Actually Makes People Notice
Posted in
  • GTM & Marketing

How to Write a Brand Positioning Statement That Actually Makes People Notice

For years, positioning was taught as a strategic discipline. Define the audience. Define the category. Define…

How to Write a Brand Positioning Statement That Actually Makes People Notice Read More
by Chandan Mishra•Posted inGTM & Marketing
Top 10 Marketing Communities and Groups you should join
Posted in
  • GTM & Marketing

Top 10 Marketing Communities and Groups you should join

Marketing can feel noisy today. There is content everywhere, advice everywhere, frameworks everywhere, and opinions from…

Top 10 Marketing Communities and Groups you should join Read More
by Chandan Mishra•Posted inGTM & Marketing
Top 10 Most Promising and Most In-Demand Marketing Jobs in 2026
Posted in
  • Marketing Tech & AI

Top 10 Most Promising and Most In-Demand Marketing Jobs in 2026

Something important has changed in marketing. A few years ago, the most desirable marketing roles were…

Top 10 Most Promising and Most In-Demand Marketing Jobs in 2026 Read More
by Chandan Mishra•Posted inMarketing Tech & AI
How to Build a Brand Personality People Can Feel
Posted in
  • GTM & Marketing

How to Build a Brand Personality People Can Feel

Brand personality is the human vibe of a brand, how it would feel if it were…

How to Build a Brand Personality People Can Feel Read More
by Chandan Mishra•Posted inGTM & Marketing
We Buy Identity, Not Products, Why Product Positioning essentially Is Identity Design
Posted in
  • GTM & Marketing

We Buy Identity, Not Products, Why Product Positioning essentially Is Identity Design

Walk into any store, physical or digital and you’ll see the lie we’ve all agreed to…

We Buy Identity, Not Products, Why Product Positioning essentially Is Identity Design Read More
by Chandan Mishra•Posted inGTM & Marketing
How “Cool” Is Manufactured and Who Decides It
Posted in
  • Human Marketing

How “Cool” Is Manufactured and Who Decides It

Cool feels like magic when you’re on the outside of it. You see something and you…

How “Cool” Is Manufactured and Who Decides It Read More
by Chandan Mishra•Posted inHuman Marketing
Why Minimalism Feels Premium
Posted in
  • Human Marketing

Why Minimalism Feels Premium

Minimalism isn’t just a design trend. It’s a psychological signal. When you see a clean website…

Why Minimalism Feels Premium Read More
by Chandan Mishra•Posted inHuman Marketing
Why luxury copywriting sounds cold and why it works
Posted in
  • Human Marketing

Why luxury copywriting sounds cold and why it works

Luxury copywriting has a strange effect on people. It can look almost empty on the page,…

Why luxury copywriting sounds cold and why it works Read More
by Chandan Mishra•Posted inHuman Marketing
Why “Soft Life” and “Quiet Luxury” Became Emotional Movements
Posted in
  • Digital & Trends

Why “Soft Life” and “Quiet Luxury” Became Emotional Movements

At first, both looked like aesthetics. “Soft life” showed up as slower mornings, fewer notifications, cleaner…

Why “Soft Life” and “Quiet Luxury” Became Emotional Movements Read More
by Chandan Mishra•Posted inDigital & Trends
Why Luxury Is Often About Safety, Not Style
Posted in
  • Human Marketing

Why Luxury Is Often About Safety, Not Style

Luxury is usually sold as beauty. Better design, better materials, better craftsmanship, better taste. That’s the…

Why Luxury Is Often About Safety, Not Style Read More
by Chandan Mishra•Posted inHuman Marketing
The Psychology of “Treat Yourself”
Posted in
  • Human Marketing

The Psychology of “Treat Yourself”

It usually happens in a small moment. You’ve had a long day. Or a long week.…

The Psychology of “Treat Yourself” Read More
by Chandan Mishra•Posted inHuman Marketing
Why We Don’t Want Products, We Want Rituals
Posted in
  • Human Marketing

Why We Don’t Want Products, We Want Rituals

You don’t really want the coffee. You want the morning Rituals. You want that first sip…

Why We Don’t Want Products, We Want Rituals Read More
by Chandan Mishra•Posted inHuman Marketing
Why We Copy Each Other More Than We Admit
Posted in
  • Human Marketing

Why We Copy Each Other More Than We Admit

You know that moment when you buy something and tell yourself it was your idea? Not…

Why We Copy Each Other More Than We Admit Read More
by Chandan Mishra•Posted inHuman Marketing
Swipe Is the Smallest Gesture That Changed the Internet
Posted in
  • Marketing Tech & AI

Swipe Is the Smallest Gesture That Changed the Internet

If you want to understand modern attention, don’t start with algorithms. Start with the thumb. Swipe…

Swipe Is the Smallest Gesture That Changed the Internet Read More
by Chandan Mishra•Posted inMarketing Tech & AI
The Story of Crocs, How an Ugly Shoe Became a Cultural Icon
Posted in
  • Startup Lessons & Stories

The Story of Crocs, How an Ugly Shoe Became a Cultural Icon

It didn’t start as a fashion statement. Crocs didn’t begin in a design studio with moodboards…

The Story of Crocs, How an Ugly Shoe Became a Cultural Icon Read More
by Chandan Mishra•Posted inStartup Lessons & Stories
Why do some brands feel like a lifestyle, not a product?
Posted in
  • Human Marketing

Why do some brands feel like a lifestyle, not a product?

Some brands don’t feel like products. They feel like a version of you. You don’t just…

Why do some brands feel like a lifestyle, not a product? Read More
by Chandan Mishra•Posted inHuman Marketing
Why Some Brands Become Culture  and Most Don’t
Posted in
  • Human Marketing

Why Some Brands Become Culture and Most Don’t

Brand stories are not “about your founder journey.” They’re not your origin myth, your product features,…

Why Some Brands Become Culture and Most Don’t Read More
by Chandan Mishra•Posted inHuman Marketing
Top 10 Trends Defining B2B Marketing in 2026
Posted in
  • Digital & Trends

Top 10 Trends Defining B2B Marketing in 2026

B2B marketing in 2026 is not simply “evolving.” It is being re-architected. The older playbook assumed…

Top 10 Trends Defining B2B Marketing in 2026 Read More
by Chandan Mishra•Posted inDigital & Trends
Traditional SEO Is Being Replaced by Search Everywhere Strategies
Posted in
  • Digital & Trends

Traditional SEO Is Being Replaced by Search Everywhere Strategies

Traditional SEO was built for a world where intent began on Google, discovery happened on ten…

Traditional SEO Is Being Replaced by Search Everywhere Strategies Read More
by Chandan Mishra•Posted inDigital & Trends
The Story of Anthropic and Claude
Posted in
  • Startup Lessons & Stories

The Story of Anthropic and Claude

It begins in the world’s most famous AI castle: OpenAI. From the outside, everything looked perfect—breakthrough…

The Story of Anthropic and Claude Read More
by Chandan Mishra•Posted inStartup Lessons & Stories
The Future of Social Listening is narrative Intelligence
Posted in
  • Human Marketing

The Future of Social Listening is narrative Intelligence

Social listening was born in an era when the internet behaved like a giant public square.…

The Future of Social Listening is narrative Intelligence Read More
by Chandan Mishra•Posted inHuman Marketing
Social Listening in the AI Era, When the Conversation Moves, the Listener Must Evolve
Posted in
  • Digital & Trends

Social Listening in the AI Era, When the Conversation Moves, the Listener Must Evolve

Social listening is the discipline of systematically tracking and interpreting what people say online, about your…

Social Listening in the AI Era, When the Conversation Moves, the Listener Must Evolve Read More
by Chandan Mishra•Posted inDigital & Trends
How AI Will Change Marketing in 2026 for companies and customers
Posted in
  • Marketing Tech & AI

How AI Will Change Marketing in 2026 for companies and customers

In 2026, the marketing impact won’t be limited to faster content creation. The deeper change is…

How AI Will Change Marketing in 2026 for companies and customers Read More
by Chandan Mishra•Posted inMarketing Tech & AI
Your Brain Isn’t Neutral, The Psychology Behind Everyday Bias
Posted in
  • Human Marketing

Your Brain Isn’t Neutral, The Psychology Behind Everyday Bias

We like to imagine we’re rational adults walking around with opinions and principles, carefully making choices…

Your Brain Isn’t Neutral, The Psychology Behind Everyday Bias Read More
by Chandan Mishra•Posted inHuman Marketing
Why Intent Beats SEO? The Invisible Step Before Search
Posted in
  • GTM & Marketing

Why Intent Beats SEO? The Invisible Step Before Search

In 2026, buyers don’t start with a query, they start with a belief. If you don’t…

Why Intent Beats SEO? The Invisible Step Before Search Read More
by Chandan Mishra•Posted inGTM & Marketing
Social commerce, the feed is the storefront now
Posted in
  • Digital & Trends

Social commerce, the feed is the storefront now

Social commerce isn’t “ads on social” anymore. It’s a complete shopping journey happening inside the feed…

Social commerce, the feed is the storefront now Read More
by Chandan Mishra•Posted inDigital & Trends
Search has moved from Google to Social Media & ecosystems
Posted in
  • Digital & Trends

Search has moved from Google to Social Media & ecosystems

By 2026, social media is no longer just influencing discovery, it is where discovery starts. More…

Search has moved from Google to Social Media & ecosystems Read More
by Chandan Mishra•Posted inDigital & Trends

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Categories

  • Digital & Trends (15)
  • GTM & Marketing (10)
  • Human Marketing (21)
  • Marketing Tech & AI (10)
  • Startup Lessons & Stories (16)

AI AISEO Artificial intelligence Brand Career CMO Communities Content Framework GTM Intent Jobs Marketing Marketing Psychology Search SEO Social Social Media story Trends

  • When Products Stop Being Products and Start Becoming Identity
  • The Sephora Kid Effect: How Gen Alpha Turned Skincare Into Status
  • Why Familiarity Often Beats Innovation in Marketing?
  • How to Write a Brand Positioning Statement That Actually Makes People Notice
  • Top 10 Marketing Communities and Groups you should join
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