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sociallistener.in > Blog > Articles by: Chandan Mishra

Author: Chandan Mishra

VP Global Marketing | GTM, B2B Marketing | Technology, Data Analytics & AI | Member Pavilion, World Economic Forum, CMO Council He works at the intersection of strategy and execution, with over two decades of experience across telecom, AI platforms, and SaaS/PaaS. He has partnered with global enterprises and high-growth startups across India, the Middle East, Australia, and Southeast Asia, helping turn complex ideas into scalable growth. His work spans building and scaling data and AI platforms such as SCIKIQ, shaping go-to-market strategies, and positioning products alongside global leaders like Microsoft and Informatica. Previously, he led billion-dollar content businesses at Tech Mahindra Australia, built developer ecosystems at Samsung, and launched high-growth brands across health-tech, fintech, and consumer technology. He specializes in go-to-market strategy, B2B growth, and global brand positioning, with a strong focus on AI-led platforms and innovation ecosystems. He thrives in building from scratch—teams, brands, and GTM playbooks—and advising founders and CXOs on growth, scale, and long-term value creation. He enjoys engaging with founders, CXOs, and investors who are building meaningful businesses or exchanging perspectives on leadership, technology, and innovation.
Top 10 Trends Defining B2B Marketing in 2026
Posted in
  • Digital & Trends

Top 10 Trends Defining B2B Marketing in 2026

B2B marketing in 2026 is not simply “evolving.” It is being re-architected. The older playbook assumed … Top 10 Trends Defining B2B Marketing in 2026Read more

by Chandan Mishra•Posted inDigital & Trends
Traditional SEO Is Being Replaced by Search Everywhere Strategies
Posted in
  • Digital & Trends

Traditional SEO Is Being Replaced by Search Everywhere Strategies

Traditional SEO was built for a world where intent began on Google, discovery happened on ten … Traditional SEO Is Being Replaced by Search Everywhere StrategiesRead more

by Chandan Mishra•Posted inDigital & Trends
The Story of Anthropic and Claude
Posted in
  • Startup Lessons & Stories

The Story of Anthropic and Claude

It begins in the world’s most famous AI castle: OpenAI. From the outside, everything looked perfect—breakthrough … The Story of Anthropic and ClaudeRead more

by Chandan Mishra•Posted inStartup Lessons & Stories
The Future of Social Listening is narrative Intelligence
Posted in
  • Human Marketing

The Future of Social Listening is narrative Intelligence

Social listening was born in an era when the internet behaved like a giant public square. … The Future of Social Listening is narrative IntelligenceRead more

by Chandan Mishra•Posted inHuman Marketing
Social Listening in the AI Era, When the Conversation Moves, the Listener Must Evolve
Posted in
  • Digital & Trends

Social Listening in the AI Era, When the Conversation Moves, the Listener Must Evolve

Social listening is the discipline of systematically tracking and interpreting what people say online, about your … Social Listening in the AI Era, When the Conversation Moves, the Listener Must EvolveRead more

by Chandan Mishra•Posted inDigital & Trends
How AI Will Change Marketing in 2026 for companies and customers
Posted in
  • Marketing Tech & AI

How AI Will Change Marketing in 2026 for companies and customers

In 2026, the marketing impact won’t be limited to faster content creation. The deeper change is … How AI Will Change Marketing in 2026 for companies and customersRead more

by Chandan Mishra•Posted inMarketing Tech & AI
Your Brain Isn’t Neutral, The Psychology Behind Everyday Bias
Posted in
  • Human Marketing

Your Brain Isn’t Neutral, The Psychology Behind Everyday Bias

We like to imagine we’re rational adults walking around with opinions and principles, carefully making choices … Your Brain Isn’t Neutral, The Psychology Behind Everyday BiasRead more

by Chandan Mishra•Posted inHuman Marketing
Why Intent Beats SEO? The Invisible Step Before Search
Posted in
  • GTM & Marketing

Why Intent Beats SEO? The Invisible Step Before Search

In 2026, buyers don’t start with a query, they start with a belief. If you don’t … Why Intent Beats SEO? The Invisible Step Before SearchRead more

by Chandan Mishra•Posted inGTM & Marketing
Social commerce, the feed is the storefront now
Posted in
  • Digital & Trends

Social commerce, the feed is the storefront now

Social commerce isn’t “ads on social” anymore. It’s a complete shopping journey happening inside the feed … Social commerce, the feed is the storefront nowRead more

by Chandan Mishra•Posted inDigital & Trends
Search has moved from Google to Social Media & ecosystems
Posted in
  • Digital & Trends

Search has moved from Google to Social Media & ecosystems

By 2026, social media is no longer just influencing discovery, it is where discovery starts. More … Search has moved from Google to Social Media & ecosystemsRead more

by Chandan Mishra•Posted inDigital & Trends
Marketing Has Changed, 10 Major Shifts Teams Haven’t Noticed Yet
Posted in
  • Digital & Trends

Marketing Has Changed, 10 Major Shifts Teams Haven’t Noticed Yet

Marketing didn’t change overnight. There was no big announcement, no dramatic collapse. It changed quietly, while … Marketing Has Changed, 10 Major Shifts Teams Haven’t Noticed YetRead more

by Chandan Mishra•Posted inDigital & Trends
AI Quietly Stole the Top of the B2B Marketing Funnel
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  • Marketing Tech & AI

AI Quietly Stole the Top of the B2B Marketing Funnel

When you want to understand a new concept, you don’t go hunting through ten brand blogs … AI Quietly Stole the Top of the B2B Marketing FunnelRead more

by Chandan Mishra•Posted inMarketing Tech & AI
We Perform, How Social Media Is Rewriting Human Behavior
Posted in
  • Human Marketing

We Perform, How Social Media Is Rewriting Human Behavior

We’re not just living life anymore. We’re performing life for validation, belonging, and proof that we … We Perform, How Social Media Is Rewriting Human BehaviorRead more

by Chandan Mishra•Posted inHuman Marketing
Top 10 Social Behaviors That Only Exist Online
Posted in
  • Human Marketing

Top 10 Social Behaviors That Only Exist Online

The internet didn’t just move human conversation onto screens, it quietly rewired how we think, behave, … Top 10 Social Behaviors That Only Exist OnlineRead more

by Chandan Mishra•Posted inHuman Marketing
Top 10 Human Psychology Stats That Explain Why People Really Buy
Posted in
  • Human Marketing

Top 10 Human Psychology Stats That Explain Why People Really Buy

Marketing often looks like a game of tools, tactics, and algorithms, but beneath everything sits one … Top 10 Human Psychology Stats That Explain Why People Really BuyRead more

by Chandan Mishra•Posted inHuman Marketing
Top 10 Rules for B2B Brands to Get Discovered in the AI Era
Posted in
  • Marketing Tech & AI

Top 10 Rules for B2B Brands to Get Discovered in the AI Era

There was a time when marketing felt linear. You created content, optimized keywords, built backlinks, and … Top 10 Rules for B2B Brands to Get Discovered in the AI EraRead more

by Chandan Mishra•Posted inMarketing Tech & AI
The Future of Search (SEO), Why Brands Must Become Entities, Not Just Websites
Posted in
  • Marketing Tech & AI

The Future of Search (SEO), Why Brands Must Become Entities, Not Just Websites

In my 20 years leading marketing teams, I have seen a lot of “tectonic shifts.” I … The Future of Search (SEO), Why Brands Must Become Entities, Not Just WebsitesRead more

by Chandan Mishra•Posted inMarketing Tech & AI
How Calm App Conquered the Chaos
Posted in
  • Startup Lessons & Stories

How Calm App Conquered the Chaos

In 2012, the world buzzed with a frenetic energy. Smartphones were ubiquitous, notifications incessant, and stress, … How Calm App Conquered the ChaosRead more

by Chandan Mishra•Posted inStartup Lessons & Stories
The Story of Canva, How a Simple Idea Made Design Possible for Everyone
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  • Startup Lessons & Stories

The Story of Canva, How a Simple Idea Made Design Possible for Everyone

In the sun-drenched streets of Sydney, Australia, a young woman named Melanie Perkins dreamt a revolutionary … The Story of Canva, How a Simple Idea Made Design Possible for EveryoneRead more

by Chandan Mishra•Posted inStartup Lessons & Stories
The Inspiring Journey of Duolingo
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  • Startup Lessons & Stories

The Inspiring Journey of Duolingo

In the bustling heart of Pittsburgh, amidst the hum of Carnegie Mellon University, a playful idea … The Inspiring Journey of DuolingoRead more

by Chandan Mishra•Posted inStartup Lessons & Stories
Rewriting Baby Formula, The Bobbie Story
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  • Startup Lessons & Stories

Rewriting Baby Formula, The Bobbie Story

In the sterile world of baby formula, where giants cast long shadows and innovation slumbered, a … Rewriting Baby Formula, The Bobbie StoryRead more

by Chandan Mishra•Posted inStartup Lessons & Stories
The Story of Zoho, Building a Global Software Company from India
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  • Startup Lessons & Stories

The Story of Zoho, Building a Global Software Company from India

In the heart of Chennai, India, amidst the cacophony of honking rickshaws and bustling street vendors, … The Story of Zoho, Building a Global Software Company from IndiaRead more

by Chandan Mishra•Posted inStartup Lessons & Stories
The Story of Salesforce
Posted in
  • Startup Lessons & Stories

The Story of Salesforce

The year was 1999, and the tech world was a gold rush. Marc Benioff, a young … The Story of SalesforceRead more

by Chandan Mishra•Posted inStartup Lessons & Stories
The Netflix Story, From DVD Rentals to Streaming the World
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  • Startup Lessons & Stories

The Netflix Story, From DVD Rentals to Streaming the World

In the late 90s, amidst the booming era of Blockbuster giants, two unlikely heroes embarked on … The Netflix Story, From DVD Rentals to Streaming the WorldRead more

by Chandan Mishra•Posted inStartup Lessons & Stories
Pins & Needles, The story of Pinterest
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  • Startup Lessons & Stories

Pins & Needles, The story of Pinterest

In the bustling heart of Silicon Valley, amidst the clash of tech titans and the buzz … Pins & Needles, The story of PinterestRead more

by Chandan Mishra•Posted inStartup Lessons & Stories
From Burbn to Billionaires, The Instagram story
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  • Startup Lessons & Stories

From Burbn to Billionaires, The Instagram story

In the heart of Silicon Valley, amidst the buzz of opportunity and the hum of ambition, … From Burbn to Billionaires, The Instagram storyRead more

by Chandan Mishra•Posted inStartup Lessons & Stories
From Garage to Global Stage, The Epic Rise of YouTube
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  • Startup Lessons & Stories

From Garage to Global Stage, The Epic Rise of YouTube

In the dimly lit confines of a Silicon Valley garage, three friends huddled around a flickering … From Garage to Global Stage, The Epic Rise of YouTubeRead more

by Chandan Mishra•Posted inStartup Lessons & Stories
The Story of Twitter
Posted in
  • Startup Lessons & Stories

The Story of Twitter

Imagine a world before 140 characters could spark revolutions, ignite trends, and connect millions. In 2006, … The Story of TwitterRead more

by Chandan Mishra•Posted inStartup Lessons & Stories
The Story of Snapchat
Posted in
  • Startup Lessons & Stories

The Story of Snapchat

In the hallowed halls of Stanford University, amidst the clinking of coffee cups and hushed whispers … The Story of SnapchatRead more

by Chandan Mishra•Posted inStartup Lessons & Stories
Air Mattress to Empire, The Airbnb Odyssey
Posted in
  • Startup Lessons & Stories

Air Mattress to Empire, The Airbnb Odyssey

The year was 2007. San Francisco pulsed with innovation, but Brian Chesky and Joe Gebbia, two … Air Mattress to Empire, The Airbnb OdysseyRead more

by Chandan Mishra•Posted inStartup Lessons & Stories

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