In 2026, the marketing impact won’t be limited to faster content creation. The deeper change is … How AI Will Change Marketing in 2026 for companies and customersRead more
Marketing
AI Quietly Stole the Top of the B2B Marketing Funnel
When you want to understand a new concept, you don’t go hunting through ten brand blogs … AI Quietly Stole the Top of the B2B Marketing FunnelRead more
Why Local Brands Are Winning, and What Marketers Can Learn
One of the most interesting shifts in the market right now isn’t happening in boardrooms or … Why Local Brands Are Winning, and What Marketers Can LearnRead more
Why Buying Local Is Quietly Becoming a Competitive Advantage
Last year, I left the city I had lived in for years and moved to small … Why Buying Local Is Quietly Becoming a Competitive AdvantageRead more
What I Realised Working as a Fractional CMO
You Don’t Get the Full Picture and You Never Will One of the first things you … What I Realised Working as a Fractional CMORead more
Reviews Were Never About Opinions. They Were About Risk.
For a long time, marketers treated reviews as sentiment: good, bad, neutral. Star ratings were used … Reviews Were Never About Opinions. They Were About Risk.Read more
The B2C Marketing Framework
B2C marketing looks chaotic from the outside. Trends appear overnight. Products go viral for no obvious … The B2C Marketing FrameworkRead more
The B2B Marketing Growth Framework for 2026
B2B buying didn’t become more complex in recent years. It became more human. The biggest shift … The B2B Marketing Growth Framework for 2026Read more
Has AI Replaced Search, or Are We Asking the Wrong Question?
Every few years, someone declares that search is dead. First it was social.Then marketplaces.Now it’s AI. … Has AI Replaced Search, or Are We Asking the Wrong Question?Read more
The Most Expensive Thing in Marketing Is Making People Think
One of the most persistent mistakes in marketing is the assumption that more information, more choice, … The Most Expensive Thing in Marketing Is Making People ThinkRead more
Why More Choice Often Leads to Less Buying
The modern conversation about choice overload in marketing effectively began with a table of jam. In … Why More Choice Often Leads to Less BuyingRead more
How the Internet Decides for You (Before You Think It Does)
When people make decisions online, it feels personal. Intentional. Rational. We like to believe we are … How the Internet Decides for You (Before You Think It Does)Read more